How An
Exclusive Territory is Determined:
An
exclusive/protected territory is
defined by zip code and include a minimum of
the following demographic criteria:
Population base of at least 100,000 and have
a minimum of 40,000 households that have an annual
household income of at least $50,000.
Will My Territory Be Protected?:
Absolutely. No other 1-800 DRYCARPET
franchise or license will be granted within
your defined territory.
Internet Software: Our Internet software enables franchisees
and licensees to view scheduling activity live and in real-time. All
appointments are automatically populated within each franchisee
or licensees portal, which includes; notes regarding
appointments, driving directions and an email engine that
attracts and retains customers. Our company has been web based since 1999. The public can connect live
to our database and schedule online. 
Marketing: Marketing is the philosophy behind advertising. Therefore we guide our franchisees every step of the way
and determine what will work with respect to your goals.
Advertising:
1. Radio, 2. Cable TV, 3. Print
(Newspaper Inserts and Yellow Page Display
Ads), 4. Direct Mail and Direct To Door-Hanger Distribution), 5. Internet, 6. Word of Mouth (Generated automatically
over time), 7. Signage
(Vehicle
wrap graphics, Yard Signs and Gorilla Marketing
Techniques), 8. Telephone.
Credit Card Processing:
Franchisees process all payments through
our Internet Software. Checks, debit and
credit cards are processed with POS
(point of sale) devises through a merchant
account that links to your business bank
account.
Getting
Customers / Marketing-Advertising: Understanding what works
and what doesn't directly impacts strategy and tactics. We will review
your goals to determine if they're being targeted, tracked and achieved.
