1-800 DRYCARPET, Giving Carpet
Cleaning an 'Extreme Makeover'
SANTA ANA, Calif.--(BUSINESS
WIRE)--May 19, 2005--For years the
hassles of carpet cleaning have been
universally annoying, from the
trials of rearranging furniture to
the inconvenience of
waiting hours
to be able to walk unimpeded in
one's own home. Professional carpet
cleaning companies have suffered a
negative public image and have
struggled under recent claims that
damp carpets can create
mold and
mildew which contribute to asthma
and other environmental illnesses.
Under such acute criticism, one
carpet cleaning company decided it
was time to put a new face on an old
industry.Like the plastic
surgeons on ABC's "Extreme
Makeover,"
Greg Cantrell, president
and CEO of
1-800 DRYCARPET, listened
to the complaints of his customers
and implemented changes to give his
industry the complete overhaul it
needed. "It was the same complaints
over and over," Cantrell said: "Why
are the carpets dirty again after
only a few weeks? What am I supposed
to do for eight hours while my
carpets dry?" But it wasn't until
international retailer
GUCCI agreed
to financially back the research and
development of a dry carpet cleaning
method in 1992, that the real
makeover began.
By enlisting the help of
world-renowned chemist Dr. Atkins,
senior fellow with the American
Association for the Advancement of
Science, The American Institute of
Chemists and the New York Academy of
Sciences, Cantrell was able to
oversee the creation of Swedry®,
a 100 percent organic powder whose
absorbent properties allow for the
elimination of water during the
cleaning process. Utilizing the
vacuum, Swedry®
granules are pushed down into the
carpet where they absorb oil and
grease and are then removed, leaving
carpet clean, dry and free of all
residue. After 5 years of research
and extensive field testing, the dry
carpet transformation was complete.
In addition to the cleaning
process, DRYCARPET also made
cosmetic improvements such as
offering customers
online scheduling
and automated reminders for future
cleanings. As the new face in carpet
cleaning, 1-800 DRYCARPET's unique
product and service eliminates the
traditional hassles providing carpet
cleaning for a new generation of
consumers.
1-800 DRYCARPET, a franchised
carpet cleaning company specializing
in "dry" cleaning for carpet, has
revitalized the professional carpet
cleaning industry by thinking
outside the box and coming up with
an innovative product and an
efficient new
cleaning process. For
more information visit:
www.drycarpet.com.
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